19 August 2017

Framing for the Small Screen

Messaging FOR THE SMALL SCREEN requires additional thought. 

Here are some important points from the Google YouTube team. 



28 June 2017

MEDIA - Mobile, Data and Measurement

Babak Pahlavan Tout
As consumers expand their use of mobile devices to discover price, delivery, services and products, better tools for measuring the influence and impact of the client experience are needed.

Babak Pahlavan, Senior Director of Product Management at Google, has posted a good article about how an 'open source' solution is needed and what Google is doing to be more transparent in this area. 

Organizations that are concerned about the efficacy of their digital media activities should pause to consider how they measure the results. Feeding back client experience information from digital media campaigns into public relations and marketing strategies needs to come of age.

To add clarity to this subject we provide a link to the article below:


22 June 2017

UPDATE - HomeSafe back Online

Urban Animal is pleased to announce that our HomeSafe system is back online.  Our automated animal recovery service was suspended last week, but these issues have been rectified and we are back to helping more than one million subscribers in over 300 Canadian communities keep their pets safe. 

Please note that it may take up to 18 hours for this service to be fully updated across all servers.  We’re very sorry for any inconvenience this may have caused.   We are taking measures to ensure this does not occur again.