02 March 2012

The Collapse of Print Advertising



Dr. Mark Perry is a professor of economics and finance at the University of Michigan.  In his blog last Sunday, he highlighted the unbelievable collapse of print newspaper advertising.   Estimated revenues of $20.7 billion in 2011 will be the lowest annual  amount spent on newspaper advertising since $19.5 billion in 1951, exactly 60 years ago.


Others have called it 'creative destruction' or 'economic destruction', but what ever you call it, a paradigm shift is happening faster than most thought it ever could.

READ THE BLOG




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