16 November 2012

Market for Natural Pet Products Expected to Skyrocket

Hill's Science Diet is being credited with hundreds of millions in potential growth in the natural pet products market due to its movement to reformulate its leading pet food brand into natural recipes

According to a report released last week, "Natural, Organic and Eco-Friendly Pet Products in the U.S.," sales of natural pet products are predicted to jump by 32 per cent in 2013. In addition, combined sales of natural pet foods and natural pet care products are expected to grow by 10 to 15 per cent annually from 2014 to 2017. Receipts are expected to total $9.4 billion by 2017, up from an estimated $4.1 billion in 2012.

David Lummis, author of the Packaged Facts report, said pet specialty retailers can expect competition in the mass market to introduce more lower priced natural foods. 

"As Science Diet converts to natural and the natural pet food competition heats up even more, it's also increasingly likely that one of the leading natural brands in the pet specialty channel will make the leap into mass, further blurring the already somewhat tenuous distinction between the natural products sold in the two channels," he said. 




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