Pet Bloggers Influence those with Purchasing Power

Pet bloggers are influencing companion animal consumers in increasing numbers by showing a strong presence and voice of influence in the pet industry in general. 

The National Pet Owner Survey for 2011-2012 revealed that in the past 10 years, use of the Internet has more than doubled as a pet care information provider. This statistic is confirmed by a recent study released by Trone Brand Energy, which states that 20 per cent of pet bloggers are considered highly influential and have a monthly readership of at lease 10,000 readers. Influencers report dealing with at lease six or more pet care brands from a marketing perspective.