04 November 2013

OVC and Purina partner to promote cancer research

A new YouTube music video released today is intended to create awareness, raise funds and promote cancer research in cats and dogs. 

The Ontario Veterinary College Pet Trust Fund created the video "Keep Cancer on a Leash", which features dogs, including several cancer survivors, 'singing' in a recording studio. Purina Canada has sponsored the video and will match individual donations up to a total of $125,000. 

"The music video is really a tongues-and-tails wagging way to spread the word that, thanks to donations to OVC Pet Trust, we're making some amazing progress in treating different forms of cancer in pets," said Paul Woods, a clinical studies professor and co-director of OVC's Institute for Comparative Cancer Investigation. "And that holds tremendous promise in the fight against similar cancers in human beings." 


About OVC Pet Trust: 
Established in 1986, the OVC Pet Trust is Canada's first charitable fund devoted to the health and well-being of companion animals. Funding from the OVC Pet Trust has led to major improvements in anesthesia and pain control for pets, heart disease and heart monitoring techniques, dermatology, understanding the human animal bond and more. 


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