The newest generation of pet owners purchase more expensive animals, seek veterinary care more often, and buy more items for their pets. “This generation also likes high-tech gadgets like pet cams and electronic health monitoring collars, and convenience products to take their pets with them or care for them while they’re gone,” said Vetere. “This opens the door for innovation in products and services as well.” Pets and pet products are increasingly being sourced online and by using social media networks.
In previous surveys, the largest population of pet owners was the Baby Boomers. However, Baby Boomers are reaching life stages where they are reducing pet ownership. Vetere is not worried, he states, “In fact, the growing incidence of pet owners among the younger generations is so encouraging, we are extremely optimistic about the future of pet ownership and the industry that stands to serve those pets and their owners.”
The Survey also found that more businesses are becoming pet-friendly.
- 8% of pet owners are allowed to bring their dogs to work.
- 28% of pet owners have taken their dog to a hotel.
- 9% of pet owners have taken their pet to a restaurant.
More people also believe that pets are good for their health. In fact, for 64% of pet owners, owning a pet has positive health benefits that are important to the owner. Vetere states, “Studies now exist that show pets can help improve our cardiovascular health, improve immunity in young children and assist with therapy for autistic children and people suffering from PTSD. Our desire to take better care of our pets and the joys and benefits they provide are continuing to work together to grow pet ownership and keep this great industry strong.”
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