According to Pet Food Industry's recent article there are approximately 78 million dogs and 86 million cats living in American homes. This large pet population ensures that pet food sales are on the rise. Packaged Facts estimates that pet food sales will increase to $33 billion USD by 2018.
According to Packaged Facts, in 2014, 95% of dog owners bought dry food, 37% bought wet food, and 34% bought both dry and wet foods. 95% of cat owners bought dry food, 51% bought wet food, and 47% bought both dry and wet foods. 78% of dog owners bought dog treats while 44% of cat owners bought cat treats. Premium foods accounted for 42% of pet food sales.
52% of pet owners do not want to feed their pet 'animal byproducts', 47% want red meat as the main ingredient, and 50% want natural ingredients in their pet food. Pet owners are also looking for new flavours and textures for their pets to enjoy.
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