12 October 2015

Nulo Pet Food Sponsors U.S. IRONMAN Events

Nulo Pet Food has entered a partnership with American IRONMAN events through 2016. Nulo Pet Food is founded by swimmer Michael Landa. Landa has considerable experience in pet care and education. Upon seeing increasing numbers of overweight pets he was inspired to create a healthy pet food. Nulo pet foods are based off of animal proteins, contain a probiotic, and have low carbohydrate levels.

Landa said, “For so many athletes, our dogs are our best friends and sometimes training partners. Just like our own diets, the types of protein, carbohydrates, and ingredients that we feed our dog or cat matter to their health and recovery. We thank IRONMAN for aligning their brand with Nulo and for teaming with us to become evangelists for better pet nutrition. IRONMAN athletes understand the role quality nutrition plays in fueling a healthy, active lifestyle. We believe triathletes seek the same superior qualities in their dog or cat’s nutrition too. Nulo’s partnership with IRONMAN allows us to educate fellow athletes and pet parents about the benefits of Nulo’s ingredients – in an atmosphere that is fun, inspiring, and celebrated by so many pet lovers.”

IRONMAN CEO, Andrew Messick said, “The IRONMAN organization is thrilled to partner with such a unique pet food company like Nulo. Their dedication to pet nutrition and promotion of healthy lifestyles breathes a new perspective into supporting our entire IRONMAN community. We look forward to helping them activate their brand across our many race venues and in inspiring IRONMAN competitors everywhere to take greater care of their extended families.”


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